What does it take for a leader to galvanize their community behind a companies purpose? Afdhels answer might surprise you!
Afdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a global marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz is now the Founder and Chief Purpose Officer at Conspiracy of Love, a B Corp-certified global purpose consultancy that helps Fortune 500 companies like Adidas, Red Bull, Facebook, Microsoft, Mondelez, AB Inbev, Diageo and Mars use culture and technology as a force for good.
As the co-author of Good is the New Cool: Market Like You Give a Damn, Aziz provides a provocative manifesto for a bold new model of marketing, which helps brandsdo well by doing good.‚Äö√Ñ√π His book was a #1 Amazon new release in philanthropy and charity and has been calledthe new Ogilvy on Advertising.‚Äö√Ñ√π The Good is the New Cool series continues in Azizs second book, subtitled The Principles of Purpose, which provides leaders with a detailed road map to inspire innovation and new frontiers of growth. He also writes a column for Forbes on the power of purpose.
Azizs work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Billboard, Mashable, and more. As an expert on delivering cutting edge campaigns, content, and experiences, he has worked with world-class artists such as Lady Gaga, Deadmau5, and Kanye West, as well as spoken at a number of renowned events including the Cannes Lions, SXSW, TEDx, Advertising Week, and the Forbes CMO Summit, and worked with companies as diverse as Levis, Crate and Barrel, Booking.com, and many others.
You can purchase Afdhel's books here - https://www.afdhelaziz.com/